ICBC

Current Road Safety Campaigns 2017


CounterAttack Roadchecks

Since CounterAttack began in 1977, alcohol-related fatalities have decreased from over 300 per year to an average of 65 related deaths*. Yet the sobering truth is that impaired driving still remains a top contributing factor for fatal crashes in B.C.

This holiday season, if you plan to drink, leave your car at home. There's no excuse to drink and drive and there is always at least one smart alternate option—like arranging a designated driver, calling a taxi, taking transit or using Operation Red Nose where available. ICBC's special event permit kit is also available to order for free on icbc.com for party hosts planning to serve alcohol, encouraging guests to not drink and drive.

Police will be stepping up impaired driving enforcement at CounterAttack roadchecks throughout B.C beginning tonight.

ICBC supports two impaired driving education campaigns every year and funds CounterAttack enhanced police enforcement.

The 40 year milestone of CounterAttack will also be recognized in local newspapers this month to mark the progress made to reduce the number of victims impacted by impaired driving.

Please visit ICBC for more information on Impaired Driving


ICBC survey: half of drivers using winter tires this year

Crashes increased 10 per cent last winter

With snow in the forecast this week, a new ICBC survey shows that nearly half (48 per cent) of drivers surveyed plan to or already have put winter tires on their vehicle in anticipation of another heavy winter this year.

Significantly more Lower Mainland drivers reported being unprepared for driving in the conditions last winter as compared to drivers in other regions of the province. Lower Mainland drivers also reported they were significantly more nervous about driving in both snowy and icy conditions.

With last winter’s snowy and icy weather, serious crashes involving injury or death increased by 10 per cent in B.C. compared to 2015 due to drivers going too fast for the road conditions.*

Almost half of those surveyed (47 per cent) witnessed a crash during the winter weather last year and one quarter admitted to experiencing at least one ‘near miss’ on the road.

In the Lower Mainland, casualty crashes due to driving too fast for the conditions increase by 21 per cent every year as the weather worsens throughout fall.**

Drivers’ top concerns this winter are other drivers who don’t slow down or adjust their driving and drivers who don’t know how to drive in snow and ice.

That’s why ICBC and police are appealing to Lower Mainland drivers to adjust their driving for the conditions they encounter. In bad weather, slow down, increase your following distance and allow extra travel time.

Police across B.C. are looking for drivers travelling at unsafe speeds.

Top challenges for Lower Mainland drivers this winter:

  1. After last year’s severe winter, most drivers surveyed stated they had to add extra time to their daily commute and adjust their times of travel. When severe winter conditions arrive, consider alternatives – take public transit if possible, carpool with a confident driver whose vehicle is equipped for the conditions, take a taxi, work from home or wait until the road crews have cleared major roads. Sometimes the best option is to leave the car at home.
  2. When driving in dark and rainy conditions, focus your full attention on the road and use extra caution when approaching intersections. It can be very difficult to see pedestrians and other road users when visibility is reduced.
  3. Consider using your headlights whenever weather is poor and visibility is reduced – not only at night – to help you see ahead and be seen by other drivers. Keep in mind that daytime running lights usually don’t activate your taillights too.
  4. When fog hits, turn your headlights on or use fog lights if it’s very foggy. Use your defroster to keep your windows clear and partly roll down a window for more visibility if you need it. Use the right edge of the road or road markings as a guide.
  5. Heavy rain can seriously reduce visibility and make road surfaces more difficult to stop on. Make sure your wipers are in good condition, slow down and increase your following distance to at least four seconds.
  6. Drivers surveyed were least confident when driving on icy roads as compared to snow and other conditions. Be aware of black ice when temperatures near freezing. If you notice ice build-up on your windshield, there’s likely black ice on the road. Black ice is commonly found in shaded areas, bridges, overpasses and intersections. Slow down and increase your following distance.

More information is available by visiting icbc.com


ICBC asking drivers to take a break from your phone when you're behind the wheel

Every day, there are now approximately 875 crashes on B.C. roads, nearly two per minute, many of these due to distracted driving. In fact, distracted driving accounts for more fatalities on B.C. roads than impaired driving. Approximately 78 people are killed as a result of distracted driving and driver inattention every year.

Everyone has a part to play in keeping our roads safe.

Visit ICBC for more information


Attachments
Description Date File Size
DPP and DRP brochure 2009-08-19 216KB
Unsafe Speed 2009-05-26 219KB